A Beginner’s Guide To Search Engine Optimisation – SEO

By August 17, 2018 No Comments

What is SEO?

Abbreviated for Search Engine Optimisation, SEO is known as the process of attracting online visibility for a website. Using quality content including, focused keywords, research and formatting on a website. An SEO process helps content on a website be ranked on search engines- the higher the rank the more likely it will appear on the user’s search.


How Does SEO Work?

Every significant search engine including Google, Yahoo, Bing and Ask use results from searches to order the most relevant listing for the user. To create SEO content, you must consider adding hyperlinks that work where relevant, have a clear and precise layout for your content and promote your content throughout to increase awareness.

When writing SEO focused content, it’s important to know who your audience is and carefully select your topic material to produce high-quality content for your users. Writing SEO focused content alone is not enough to raise ranks in search engines. You must optimise your format including meta descriptions, focus keywords, feature images and subtitles.


Research Keywords

To build SEO- friendly websites you must first understand the unique content that you want to put on your website. To help you decide on content topics, it’s important to complete keyword research. This allows you to see what your audience and users are searching and engaging with on the web.

Start by researching keywords that relate to your topic or industry that you want to write about. After you have a rough list of keywords that your audience may be searching for online, type those words into research tools such as Trends, Moz Keyword Explorer and Google AdWords. These tools will help you explore additional content topics and help you put together your final list of keywords. Try to create a minimum of 4-5 focused keywords to have maximum engagement with each article.


Competitor Research

It’s vital to research what your competitors are using in their content. This will help you identify content topics you may have missed on your website. Look at your competition and browse their websites to see their highest ranking keywords and phrases. Take your research and compare it to your results, this will give you more insight on what topics you should be creating content around.


High-quality Content

For your content on your website to get ranked higher on search engines, the quality of the content must be of high quality. Quality content provides the user with a pleasing experience and gives them the correct information they are looking for. The content must be relevant to the chosen topic and include links where needed. Content quality can be measured in factors from the content length, content newness to target keywords used.

A website must have SEO content in order to drive web traffic through mainstream search engines. Other traffic can also be driven through social media that create leads to your website, but search engine ranking is key. As the world of SEO is very complex and time-consuming,  Meka Marketing takes on SEO for clients so that they can make the most out of their time, and concentrate on the things that really matter for their business.

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