Social media is now a large part of digital marketing and using social media to your advantage is a sure way for your business to succeed. However, for your social media campaign to be successful, you must follow these 5 steps.
Identify Your Audience
The first step to running a successful social media campaign is identifying your target demographic. Without identifying your audience your social media campaign is likely to fail as it will be too general to attract the attention of potential customers. By identifying your target audience, you will be able to tailor your social media campaign to ensure that it attracts the attention of the right people, this can be done by offering benefits or rewards that will appeal to your target audience as well as adjusting the tone of message so that it will resonate with them.
Have A Clear Idea Of What Your Campaign Is About
Once you have identified your audience your next step is to clearly state what your campaign is about. This means that you must identify not only the message you wish to convey but also have clear objectives. These objectives are crucial in order to center your campaign. By establishing exactly what it is you want to accomplish from your campaign other decisions will become easier. A useful way to identify what your objectives should be is to use the SMART framework. This framework states that all objectives should be Specific, Measurable, Attainable, Relevant and Timely (SMART). The use of the framework can help to establish whether your chosen objectives are achievable. Using this framework, you can identify the specific goals and objectives of your social media campaign such as whether you wish to gain followers, create more traffic to your website, gain likes as well as simply be gaining exposure.
After deciding on the objectives of your social media campaign you must decide whether you wish to run the campaign across all social media platforms or if limiting the number of platforms would be a beneficial strategic decision. Each social media platform gives you access to a slightly different audience therefore by identifying the target audience and purpose of your campaign you are able to make this decision much easier. Once this decision has been made you will be able to create and organise posts with your audience in mind. These posts can then be mapped out and scheduled so that they will have the best reach, this means that you should identify the best times to post on social media and when your target audience is most active. This will increase the likelihood of your target audience seeing your posts.
Once your social media campaign has started you must analyse and review how your audience is reacting to your posts and whether they are engaged in your content. You can then use this information to adjust your current campaign or apply the trends identified to future campaigns. Examples of these trends could be that your audience tends to engage more when informal language is used and therefore this can be applied to future posts.
Call To Action
Lastly, do not forget to add a call to action to your posts. A call to action is the use of words such as “donate”, “share”, “like” and “for more information visit…”. Without a call to action, your audience may struggle to understand what exactly you want to achieve through your social media campaign. A call to action engages with potential customers and makes them feel involved which is integral to a social media campaign.