Video content is highly popular today, especially online. Social media platforms such as Twitter, Facebook, Instagram, Linkedin, YouTube and Snapchat are heavily video focused, as ‘45% of people watch more than an hour of Facebook or YouTube videos a week’. Facebook’s head of ad product Ted Zagat said that ‘A year of two from now, we think Facebook would be mostly video’. That makes sense as Facebook mostly contains autoplayed video rather than written content. According to Wordstream, ‘82% of Twitter users watch video content on Twitter’. Seeing that video is a great method of marketing and increasing brand awareness, it poses the question on how to make amazing video content? Here’s five ways to make amazing video content for your brand/product.
Every video should have a purpose. With goals, you can make effective and well thought-out content to reach your goals. It is a good idea to ask yourself what goal you’re trying to achieve? Brand awareness for a business/product? Increase engagement? More sales? Increase brand trust? Knowing the goals helps a significant amount as your video will be become more specific towards achieving your goals rather than just putting out pointless content. Creating short and long-term goals are also good to be on track and be motivated.
Start With A Schedule
Scheduling is highly important because it keeps every organised and keep on track. Planning in advance also gives time to think about what’s coming up as well as filling any gaps. While allowing you to be consistent with the video content as well as keeping your viewers in a routine. It also helps to create content that is relevant to current news and trends as this allows you to gain more viewers from outside of your demographic. Scheduling and having relevant content are both great for long term success.
Quality Is Important
You don’t have to spend thousands on professional DSLR, but you shouldn’t rely on a low-quality shooting camera either. An affordable camera that shoots at least 720p is great, as that is the standard quality for videos that you see online. You can even shoot on your iPhone as they can shoot both in 720p and 1080p. Remember that audio quality is equally, if not more important than video quality. Bad sound and distracting background noise makes the video sound and feel unprofessional. Invest in an external microphone such as a Rode VideoMic for DSLRs or an iRig Mic Cast for iphones for great sound quality.
Tell A Great Story
Storytelling is the most important part of video content. You need to tell a story that viewers can connect with on a personal/emotional level to evoke a personal response and gain viewers trust. The best way to do this is through writing a plan. The plan does not have to be word for word, but it should include the main message of the video, what will be said in the beginning, middle and end, just so there is a consistent flow in the video while also avoiding any ramblings or going off topic. Storytelling and planning allows video content to be engaging and effective.
Engage Viewers By Keeping It Short And Simple
Facebook analysed their user’s video consumption data in 2016 and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. This means that the first few seconds of your video must hook the audience attention immediately. This can be done in many ways through editing techniques such as snappy jump cuts, previewing the video’s core message or directly telling the viewer what exactly the video is about and how they can gain value from it. Video length is important as well, so depending on what the video is about, a three-minute catchy video is enough to entertain, inform and keep the viewers engaged.